Customer Survey
Update 2005's Customer Survey took place from 2001 - 2002.
To view results (in a new window), Click Here.
What is the purpose of the survey?
The purpose is three-fold:
- Marketing - to increase awareness and acceptance (e.g.,
expanding our user base, increasing credibility through stakeholder
buy-in)
- User Needs Assessment - to answer, "How can the Water
Plan best assist existing and potential Water Plan users
with their missions?"
- Evaluation – to answer, "What can
we do better and how?"
What is the main question we are trying to answer?
How can we make the Plan more widely read, understood
and useful?
Who is the target audience?
The target audience is very diverse as we are trying to reach existing
as well as potential new users. This expands the audience of
government, private and non-profit entities to include land use
planners, natural resources planners, environmental and social
advocacy groups, business sectors (e.g., agricultural, real estate,
financing), professional associations, academic institutions, water
planners, wholesalers and retailers, and similar individuals and
groups.
How will we use the information?
Two key deliverables resulting from this survey will be: (1) a summary
of user suggestions; and (2) correlations intended to tell us
which elements of the plan are most and least used/useful and to
whom. We will capture all of these suggestions and correlations
and share them with the public Advisory Committee for Update 2005. Based
on their input and DWR resources, suggestions and insights will either be
incorporated into Update 2005 or will be available for use by the Update 2010 team.
How can I access the survey?
The survey for Update 2005 has ended.
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